Information Design and Usability

Meeting the needs and expectations of audiences.
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User-Centered Design. The most successful sites are much more than a digital catalog or a virtual store. They're about meeting the needs and expectations of their audiences. After all, people visit Web sites for a reason. They seek information, look for solutions, and perform transactions. And most of all they crave efficiency.

At HashPro, we have what it takes to design a site that meets the needs of your diverse audiences without diluting the brand or sacrificing overall business goals. We're here to make sure your audiences get what they need, by creating clear paths to and through information.

Our information architects have developed world-class eCommerce, branding, education, and membership service sites that meet the needs of a wide array of audiences, improve information access, and increase transactions.

Information design and usability testing are critical elements in creating a flexible and scaleable infrastructure that can grow and support a changing business environment. From large-scale content management systems to checkout flows and product merchandising, we've got you covered - front-end and back.

Our offer

Information Architecture and User Interface Design
Our information architects apply user-centered design principles, industry best practices, and over eight years of applied Web site design experience to create a site that meets your customers' needs. This includes:

Benchmarking
Business and User Requirements Gathering and Documentation
Competitor Analysis
Joint Application Design Workshops and Facilitation
Business Goal Alignment
Scenario-Based Design
Content Inventory and Labeling
Site Map Creation
Navigational Infrastructure
Use Case Development
Content Management Interface Design
Content Storyboards and Wireframes
User Task Flows
Functional Specification Documentation

Usability Testing and Analysis
Following and establishing industry best practices enable us to design award-winning experiences, but we don't design in a vacuum. To validate design decisions and identify problem areas, HashPro performs a wide-range of user testing, from expert evaluations performed by usability specialists to low-fidelity paper prototyping to formal usability testing with video cameras and detailed results reporting. Everyone has an opinion and a preferred design direction, but only real users can provide concrete evidence of what works best. Satisfied users translate into return visitors.

Expert Evaluation
Competitor Analysis
Formal Usability Testing
Guerrilla User Testing
Paper Prototype Testing
Card Sorting

Web Enablement
By Web enabling enterprise applications, businesses can reduce costs by promoting self-service, allowing both internal users and outside customers to access information more conveniently than ever before.
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E-Commerce
We work with our clients to capture the brand, merchandise effectively, streamline checkout, provide valuable membership features, and ensure customer service availability at every turn.
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Portal Development
Portal solutions provide mechanisms for integrating a vast array of content and services on a personalized basis.
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Mobile Application
Mobile applications are about more than anytime, anywhere access to data - they are about easy yet secure access to the right data, on the right device, right now.
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